Our Road Your Trip twenty years later
In 1998, the convention and visitor bureaus across US Route 6 in Pennsylvania got together and decided to continue what other groups had begun promoting the scenic driving route across Northern Pennsylvania. Spurred on by the offering of a regional marketing grant from the Pennsylvania Tourism Office, the nine CVBs developed a marketing plan that included a brochure, website, national advertising, and outreach to the traveling press. They believe so much in this effort that the CVBs incorporated themselves into the PA Route 6 Tourist Association. This unprecedented cooperation amongst the county tourist promotion agencies caught attention.
Their successes that year included a 5 part Associated Press series that was carried in newspapers nationwide. This was the beginning of an initiative that continues today. The PA Route 6
Tourist Association still exists and serves as the foundation of the current Tourism Promotion Advisory Council.
We are grateful to our CVB Directors and Boards for their support over the years...... click to read the full 2018 - Annual Report